AUSTIN KENDRICK LEE
Christ-Centered Social Media Marketer
& Content Creator | Founder of @buff.boba__
I am a digital marketer and fitness enthusiast with a passion for creating impactful content. Through my work, I hope to inspire others to pursue their passions and live a fulfilling life without any room for regrets.
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With experience in video editing, web design and digital strategy, I am dedicated to helping businesses and individuals reach their full potential in the digital world.
Greetings.
About me.
My name is Austin Kendrick Lee, a purpose-driven digital marketer, content creator, and fitness enthusiast based in Long Island, NY. I’m a Taiwanese-American, fluent in both English and Mandarin, and passionate about creating meaningful brands that connect with people on a deeper level.
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At the core, I value faith, discipline, and creative storytelling. Whether I’m strategizing a marketing campaign for the non-profit, China AIDs Fund, filming content under my brand @Buff.Boba__, or training in the gym, I believe we are called to give 100% effort.
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I specialize in social media marketing and content strategy, with a growing portfolio that blends faith-centered messaging, cinematic visuals, and community-driven growth.
+1 (516) 784-6276
Long Island, New York
English & Mandarin
My skills.
Experiences.
2023
S&D Marketing
Freelance Social Media Manager
Produced social media ads on Canva to schedule posts on Instagram, Facebook, Google, and Yelp, increasing brand visibility
Edited engaging short-form videos on CapCut using trending audio with the highest-performing video gaining over 5.5k views
Responded to customer reviews on Google and Yelp, encouraging positive interactions and addressing feedback professionally
2023
China AIDs Fund, Inc.
Administrator
Led a comprehensive website revamp project, incorporating AI art and modern design elements, resulting in an improved online presence and increased site traffic while ensuring mobile compatibility for a seamless user experience using WordPress.org
Coordinated the “Celebrating Life” gala by managing relationships with 35+ sponsors, organizing their guest list with over 375 attendees while communicating between the venue, gala committee, 25 volunteers, performers, and DJ & photographer
Spearheaded multiple creative initiatives simultaneously including redesigning the non-profit’s logo, crafting original ad material for sponsors, directing/editing a 4-minute alumni video showcased at the gala, and designing the dinner program
2023
Freelance Marketer
Unicorns & Robots
Demonstrated versatility by creating multiple design drafts for logo variations using Adobe Illustrator, leading to a final design
Reviewed warehouse inventory and Amazon-bound shipments in Excel, correcting drastic discrepancies for efficient tracking
Streamlined inventory management by monthly data pulled from Amazon’s inventory ledger, organizing information into Excel
2022
Gemelli Films
Marketing Director
Created a visually stunning website using Wix.com proficiently showcasing all current films and upcoming movies, consolidating all the necessary information to educate viewers on all Gemelli Film’s titles in one central user-friendly location
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Engaged in extensive networking and attended seminars at the MIPCOM convention in Cannes, France, gaining insights into upcoming industry trends and connecting with potential buyers to distribute our content across the nation as well as worldwide
Participated in high-stakes business meetings with clients and distributors during the MIPTV convention in Cannes, France to successfully negotiate lucrative back-end sales deals for films, resulting in $100k+ in revenue generated for the company
2022
Global Industrial
Web Marketing Intern
Analyzed user data using the data analytics program, Quantum Metrics, to meticulously identify low-performing areas and enhance user experience through the use of online replays as a reference, polishing and optimizing the website for future use
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Collaborated with the integrated marketing team to design visually appealing, informative, and neat wireframes for desktop platforms using Figma for a promotional campaign, yielding a 30% increase in user engagement and click-through rates
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Conducted website testing to detect potential user friction points and submitted detailed video evidence to IT and QA teams for reference, leading to faster fixes optimizing the customer journey for increased conversion rates and consumer satisfaction
2019
Brooklyn Crafted
Marketing Intern
Consolidated optimal outreach efforts by organizing contact information of potential clients and local businesses using Microsoft Excel
Increased brand awareness and product knowledge among consumers by executing mass promotional emails featuring the company's latest products using the program Mailchimp
Created and edited videos showcasing the company's bottling process using Adobe Premiere Pro, promoting transparency and educating consumers on company operations
Education.
2019 - 2022
CUNY at Baruch College
New York, New York
Bachelor of Business Administration
Major: General Marketing; Minor(s): Film & Entrepreneurship
Graduated cum laude
Cumulative GPA: 3.69/4.0
2024
CUNY at Baruch College
New York, New York
Master of Science in Digital Marketing
Expected to graduate Fall 2025
Video edits.
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Photography.
Film photography.
MidJourney.
